With billions of websites on the internet, and that number being added to daily, anyone who uses their website to make money recognizes the importance of getting their website to stand out and get visitors. That is where search engine placement marketing comes into play.
If your website is only a way to show vacation pictures to friends and family than getting a lot of traffic won’t be a concern of yours, but for everyone else this is a crucial issue. It can be the difference between success and failure.
This type of marketing revolves around the concept of doing anything possible so that the website ranks high in all the search engines: Bing, Yahoo and Google. When someone does a search using a certain word or phrase the search engine will bring up a list of returns. These returns are referred to as Search Engine Results Page, or SERPS, for short.
The higher on the list your site is ranked, the more free traffic you will get. People will usually click on the first 5 or so listings on the first page of results. When they do they will be taken to that website. If that is your website you have a lot of traffic coming to your site for free.
Another benefit is that you know that the visitors to your website are very targeted, they are interested in your product or service or they wouldn’t have done a search using that term.
To decide which of the billions of websites for a certain search term rate the highest, the search engines utilize a sophisticated algorithm to help it determine which sites are the most relevant to the search term. So if your site is about golf balls, the sites that are the most relevant to that term will be rated the highest and receive that coveted first page listing.
There are various tactics that a webmaster can use to ensure that the search engines recognize their website as being very relevant to certain search terms. So, to use the above example, if you are selling golf balls you would optimize your site for the term golf balls (along with other terms related to golf balls).
This may all sound complicated, and it can be, but some simple tweaks to your webpage might be all it takes. To a large degree how much time and effort you will have to put in will be in relation to how competitive your niche is.
No one really knows what the algorithms look for, it is a closely guarded secret, and they are changed and perfected all the time. For this reason, you should either incorporate some simple techniques or enlist the aid of a professional to follow all the changes and optimize your site as soon as possible after the criteria has been changed.
Search engine placement marketing is one of the best ways to ensure that your site gets a steady stream of highly qualified visitors.