Social media is a very popular platform for marketing any business today. Most business owners and marketers would not hesitate in jumping onto the bandwagons of Facebook and Twitter to secure massive targeted audiences to fuel their business.
However, it is possible to consider lesser-known social media networking platforms like Instagram to achieve the same objective. Instagram offers many advantages that would grow the business as an impactful marketing tool.
Instagram Plus Points
Many online entrepreneurs may hesitate with Instagram as a marketing tool without realizing that this platform has established its high reputation with over 150 million active users. This number is commendable considering the late start it has compared to the other bigger social media platforms.
Instagram promises potential to exceed anticipated growth in the market with more advantages to modern businesses that dare to ride with it. There is a professional business feel with Instagram which is appropriate for developing businesses, unlike Facebook and Twitter which are more personal.
Many leading brands are currently resorting to Instagram with a higher degree of sharing, likes and comments. This social media platform allows marketers to share success stories and experiences through visual contents which are more appealing than plain text. High quality videos and photographs are easily posted to promote the business and win more viewers and traffic. Visual contents are helpful in building the right hype for the business with a special showcasing of behind the scenes for a greater transparency to the business.
There is a greater flexibility in marketing via Instagram with filters and special effects made possible through the use of colors, lines and vignettes. This would generate a strong brand appeal for the business without incurring high costs.
Marketing For All Businesses
Instagram is a great social media platform for promoting all types of businesses with the dynamic visual content it offers. Product-based companies could display their wide range of items through photographs and videos. Service-based companies could rely on demo videos to enhance their services with a little creativity in presentation.
It is easy and fun to use Instagram to promote any type of business as marketers could control the types of content to be displayed to their best advantage. Analytics could be tracked and deciphered carefully and accurately for more traffic to be directed to the web business site with every marketing campaign.
Its growing popularity should be manipulated quickly to promote the business brand and offerings as more consumers are climbing on board Instagram. Its image sharing feature is so effective in any marketing plan that more and more online entrepreneurs are resorting to this platform today.
Stronger bonds could be forged with current customers through Instagram while more potential leads could be identified easily to widen the niche market for the business. Product images could be shared with customers permitted to submit their preferred pictures of the business products which indirectly seal the customer approval of the products.
It is easy to lose track of time when you log in to your social media accounts. This is especially true with Instagram, where you can easily lose an hour just scanning through the wide variety of images in your stream.
Manipulating Instagram wisely
Modern business owners and marketers who know how to spend quality online time in building their business would be more inclined towards success. This would involve generating daily goals before logging in to Instagram.
Every login session to Instagram allows the marketer or business owner to execute tasks that would enhance the efficiency of the business brand and market visibility. It is crucial to ensure a growing customer list to enjoy continued success in business through Instagram. Targeted potential leads should be actively identified and pursued on a daily basis to be added to the current customer list of the business.
It is possible to identify the market trends by checking out the more prominent business competitors using Instagram. This would help the business owner or marketer identify the right categories of consumers to engage with the business. Customer comments and feedback are great avenues for identifying areas of improvement for the business.
A healthy group of customer base or contacts on Instagram that favors business growth would include all types of fans and followers to widen the market potential for the business. Business owners or marketers manipulating Instagram need to spend a few minutes every day in adding new and unique content in their account to keep fans and followers interested.
Creative content posted on Instagram inspires viewers who would generate a higher degree of respect and trust for that business venture that offers fresh and exciting aspects of life even through promotional products and services. A little creativity could boost the business bottom line in leaps and bounds as fans and followers stay glued to the next innovative offering. Personal creative shots could be generated if professional shots could not be afforded on a frequent basis.
Interactivity on Instagram
Instagram is a social media platform that encourages active social communication on the web. Hence, it is understood that there should be a lot of online social exchanges between the business owner and followers. Any type of news could be exchanged or shared to stay in contact while establishing the bond of friendship or camaraderie.
Any business owner or marketer using Instagram as an active social media accounts must be sociable with an initiative to connect and share content on a regular basis whether the contents are related to the business or not. It is crucial for business entrepreneurs and marketers to stay visible in social media networking platforms like Instagram to promote their business.
A successful Instagram marketing campaign requires the business entrepreneurs or marketers to be constantly active and engaging with friendliness and professionalism. It is vital to ensure a prompt response to comments made on posted images and videos. Questions and dialogs could be posted to inspire and instigate further thoughts on the business to keep the brand fresh on readers’ minds.
Interact often with followers on their Instagram accounts and leave comments that would encourage them to visit the business website and support the business.