As with most emerging trends, smart consumers and businesses can transform a simple technology tool into an impactful business benefit. This is what is happening to emails today. The concept has quickly evolved into a prospective marketing opportunity by innovative businesses that manipulate its features to reach massive audiences that may be interested in their business, products or services.
It is no longer a simple email that updates the recipient on the latest at the home front; business information and promotional product offerings are the norm with emails sent from business owners and marketers to impact the consumer market. The efficient transformation of sound email principles into professional email marketing benefits participating businesses in reaching a wider audience than through traditional marketing endeavors.
A shift from formal letters and faxes by companies to keep customers informed of their latest business happenings and promotions to today’s softcopy mode brings about the cost effective benefits in enhancing the communication between companies and customers. A lot of advantages are enjoyed by businesses adopting email marketing which should be implemented effectively to warrant higher returns for the business.
Although the principles and etiquette of email send out are applicable to email marketing approaches, modern businesses should endeavor to adopt white hat cost effective and efficient approaches to enjoy higher benefits in the market from this marketing option.
One of the most effective tips for running an effective email marketing campaign is to ensure total clarity on the business email. Businesses do not want their efforts to be trashed when its email is labeled as spam material without a chance for the recipients to look through its contents. Hence, an effective business email should employ clarity in its content and subject line as an effective email complies with its original intention of abbreviated communication content. There is no need for long sentences and explicit examples of various natures to convey the dynamics of the product or service in an email.
Simple language works best in conveying the right message to the recipient with the best of mail delivery courtesy in any form of writing.
A direct presentation of the matter at hand is appreciated by most recipients to understand the email content without wasting time and effort to grasp the intention. Clear expectations of the recipient in the email would help recipients to make a quick decision that would not waste time and effort to boost the business sales and image.
Attractive offerings should be clear in the email body which would captivate the attention of the recipient to take on the desired action immediately. However, value is the key to an effective business email instead of mere conveyance of business information which may be deemed as boring and irrelevant to the readers.
The email content must always add value to the recipient with the right incentives for a whole read and appropriate actions. The email content must be able to attract, seduce and influence the purchase decision of the recipient if not securing a strong brand loyalty for the business. The right presentation style of the email content boosts a full reading when the right fonts and colors are used with appropriate images or videos attached that load quickly.
The use of graphics is impressive if the upload is quick and the images are attractive and relevant to the mail content. The images need to be properly labeled for a clear identification to avoid miscommunication especially when a purchase is implied.
An email is more appealing to its recipients with a good hook; a compelling subject line stirs the curiosity and interest of the reader to open the mail quickly for further enlightenment. The body of the email must continue to entice the reader until the end of the mail to instigate a positive response such as a purchase order or enhanced business image.
It is impossible for the email recipient to read through long sentences to grasp the benefit of the mail offering. Hence, short and concise content is advantageous today where busy consumers have no time to spare in reading essay emails. An effective email brings forward relevant and important content after courteous greetings to impress the potential customers as many emails are sighted through preview panes which offer a limited space.
Proper language tools and formats should be adopted to make the email appealing from text alignment and grammar to bullet points contents. The use of active voices sets a more personal tone and friendly ambience to readers, especially if the business company is familiar with the audience.
There may be certain technicalities which a business email should avoid to ensure a safe and proper delivery to the targeted recipient. URLs should not be too long which may discourage recipients from clicking as links can be easily lost over several lines of code. A more effective application of URLs would be an address without the hyperlink in a copy-paste option.
Professional business emails do not coerce or threaten the recipients; there is no ranting or raving about the offer as modern readers are well educated to make their own purchase decisions. Hence, a business email that provides an option to unsubscribe is deemed to be professional and respectful of recipients’ choices. The unsubscribe link can be neatly listed at the end of the email with a word of thanks for reading the mail. This may change the perception of the mail recipient to be more positive and be open to future mails.
The choice to unsubscribe to the business e-newsletters should be respected with an immediate effect to prove the company’s high ethics of the operation that would augur well with the consumers.