A lot is being said on search engine algorithms and their influence on generating organic web traffic to the websites. Popular search engines like Google continuously make changes to their search algorithms to accommodate the changing market landscape impacted by progressive technologies and modern consumers.
The market evolves constantly with new technologies making their debut and new sophisticated gadgets invade consumers’ lifestyles radically. Such is the case with the emergence of mobile technology where advanced mobile devices were invented to enhance the lifestyle of consumers in this era.
The digital era beckons an affluent life with a simple click of the button to move forward in many tedious processes using an electronic device that keeps on improving in every way. The desktop has made way to the laptop which is fast phasing out to the mobile gadget.
Dynamics of Mobile Technology
As new technologies emerge in the market, new products and solutions are also made available to enhance the online experience of web users; these include apps and software that are dynamic and powerful to ease web user inconveniences with greater processing speeds for fast searches and file downloading as well as more accuracy in finding the desired information on the web.
Google reacts proactively with the constant updates or upgrades of its search algorithms that introduce more stringent evaluation criteria. This approach was executed to offer better online services to web users, of whom more and more are becoming steadfast mobile users. This Google search algorithm upgrade is designed to generate more relevant search results at a faster speed with greater accuracy.
It is expected that a huge impact on websites ranking would be felt especially on mobile searches regardless of language or demographics across the globe. The emergence of mobile technology has motivated Google to adjust its search algorithm dynamics to be mobile centered, which compels websites to adopt the new search requirements as quickly as possible to avoid losing out to competitors.
It is possible for Google to have such an upper hand of influence with 50% of web searches executed on Google via mobile devices such as smartphones and tablets. Companies are feeling the heat if their website is not Google compliant. The result would be lower traffic from a lower ranking on Google’s SERP listing as the website or blog is not mobile optimized. However, Google attempts to assist struggling business owners and marketers to understand its mobile friendly algorithms with a well designed guide for a smooth transition of the website from the current to a mobile compatible version.
Google is proactive in providing the necessary checker tests in evaluating if a website is mobile friendly or compatible. This is the preferred status of websites in this era of mobile technology where sophisticated mobile devices are readily available to modern consumers.
The web community has evolved to be mobile-centric with more mobile users logging in via mobile devices and appropriate mobile apps. Every modern device and website could be optimized to enjoy high rankings by search engine algorithms. The mobile-friendly assessment tool by Google is easy to activate with simple results for a quick understanding. The testing process only requires the website URL to be positioned in the testing space allocated and an appropriate message would be displayed on the degree of compliance in mobile centricity for the website.
There is the appearance of the Googlebot image as viewed on mobile phones. If the website is evaluated to be non-mobile compliant by Google testing, there are specific reasons displayed to help business owners and webmasters improve on the mentioned weaknesses. If no proactive actions were taken, the website ranking by Google and other search engines would not likely be favorable.
There are various solutions available to business owners and webmasters to get their websites to be mobile friendly. Google prescribes 3 possible configurations for a quick mobile compatible website.
1) Responsive Design
The mobile friendly website must have a responsive design which enhances the website efficiency. Hence, the best of recommended design patterns must be adorned by the website to enjoy higher favors by search engines.
A responsive website with the best design pattern enables one URL to be valid on multiple devices in which accessibility to the website is quick and easy without multiple copies of websites required. Multiple websites are challenging to maintain while a responsive design automatically adjusts to the device in which the website is accessed. This option is really attractive to modern web consumers who have a liking for new dynamic devices sprouting up in the market.
2) Dynamic Serving
The dynamic Serving configuration allows the website URL to remain the same with the changing of the HTML. There is the participation of user-agents in determining the devices used for website accessibility with a quick and dynamic adaptation. One must be careful on the manipulation of HTML to avoid errors.
3) Mobile Website
Mobile Website configuration is not highly favored for its creation of redundant websites. However, it satisfies Google’s testing requirements for mobile compatibility. More effort is required to maintain this type of configuration. An issue may arise with multiple links which one or more could turn out to be irrelevant.
The optimal choice for mobile-optimized websites is the responsive design. There is no worry on site addresses or content which is transparent to users to activate and get into the thick of things once logged in on the Internet.
Responsive designs work to reduce Googlebot efforts in its crawling task as there is only one website unlike the Mobile Website configuration with multiple sites to check before getting the right one. One website means less maintenance and less effort on any other tasks that are to be activated compared to multiple websites. This would increase loading speed of websites which delight web users.
Google is constantly working to adapt to new environments that would improve the online experience of web users, but it attempts to bring every other relevant party on board as much as possible for the market to move forward dynamically.