A squeeze page or a landing page is a real necessity for a dynamic website to function vibrantly in any marketing endeavor. This is a very versatile web page that could be manipulated in a variety of ways. It could be developed in-house or outsourced depending on the business structure.
Functions of the Squeeze Page
A well-designed and properly implemented squeeze page could be incorporated in the building of a strong mailing list that is manipulated to promote the business brand, products or services. It serves to drive more web visitors to the website, especially if online promo videos are included.
The success of squeeze pages stems from its effectiveness in engaging more web visitors to the website and brand. It can be said to be a proven marketing tool in online business promotions today. However, not many webmasters are implementing squeeze pages effectively or at all due to a lack of understanding of their dynamics and structure.
There are 5 simple elements that a squeeze page should be designed with for a dynamic impact on the Internet market.
Element 1 – Incorporate an Effective Headline
The headline of the squeeze page would be the first point of view by web visitors directed to this page. Hence, it is crucial to have an appealing and effective headline which would capture the attention of web visitors. The headline must stand out with its line of words that captivate the web visitor to inform the objective of the squeeze page.
A catchy headline that is attention grabbing works extremely well in helping web visitors to focus on the crux of the matter as intended by the marketer. The right message would be aptly conveyed with a greater impact when the headline is well crafted using the best choice of words constructed in the sentence. This would ensure that the headline sentence is clear with an explicit message conveyed that offers no doubt or double meaning.
Element 2 – Apply Bullet Points in Sales Letter
Legibility of the web contents is not to be taken for granted as busy consumers today want to understand the contents as quickly as possible. This would mean clear summaries which help web readers to take a quick glance on what is offered before making a purchase decision or move on.
Summaries of brand products or services are very attractive to web visitors at the landing page as they are now focused on their next course of action. This is the best opportunity for marketers to engage with the web visitors in the hope of converting them into purchasing customers quickly. Bullet points are dynamic content representation that would help web visitors understand what the brand or business offers have to benefit them.
Features and benefits of brand or business offers could be displayed in bullet-point form that would encourage simplification of contents and structured presentation to facilitate easy reading. Each bullet point comprises essential and useful information that is relevant to the web visitor as value-added content.
Element 3 – Relevant Image to Offer
Web visitors on the landing page would appreciate a relevant image to the business offer that would help them make a faster and more intelligent business decision such as purchase or opt-in action. The relevant image proves useful in helping the web visitor identify what they would benefit when they choose to opt into the business mailing list.
An attractive image is very powerful in enticing the web visitor at the squeeze page to take the preferred call-to-action response anticipated by the marketer. Further supportive information such as relevant offer details could be included to help the web visitor decide on the best course of action there and then. This includes free of charge items that would be accorded to those who comply with certain terms and conditions.
Element 4 – Vibrant Testimonials
Consumer testimonials are very powerful in convincing other potential consumers to the brand or business offers. Positive customer testimonials on the landing page serve to increase the sales conversion rates as it is easier for satisfied customers to influence potential business customers than the marketer.
The testimonials on the landing page are powerful to impact web visitors directed to this page. These testimonials are proof of the workability of the brand products or services which have benefited other consumers like those visiting the page. There is an increase in trust and confidence in the brand and business offers to try the products or services personally. Hence, web consumers at the landing page would be more likely to opt into the business mailing list with powerful testimonials from satisfied customers.
Element 5 – Availability of Opt-in Form
The opt-in form proves to be a dynamic marketing tool that should be included at the end portion of any landing page. This component is highly instrumental in capturing the contact details of potential business leads without the long form or sales letter.
If the opt-in form is not available, an appealing BUY button should be clearly displayed to attract the web consumers into a purchase decision before leaving the page. The absence of an opt-in form or Buy button renders the squeeze page useless.
These are essential marketing tools to build a strong customer list that would boost business operations by driving huge traffic to the website or landing page.
A good understanding of the dynamics of a well-designed squeeze page would position marketers or business owners to the right path of winning more web consumers over as business customers when their contact details could be captured and they are engaged proactively over time. It is up to the marketer or business owners to incorporate the 5 dynamic elements on a squeeze page to make the page relevant, useful and beneficial to all parties.
It is possible to enjoy higher sales conversion rates when these essential elements are incorporated in the squeeze page. Professional squeeze page service providers are readily available in the market to ensure a high success in drawing more web traffic through the development of dynamic web pages and landing pages.